Qantas Inflight Magazine

January 2016

Qantas Jan 16

The Age / The Sydney Morning Herald

August 2015

Sharpies Body Cream

The Urban List

 May 2015

The Urban List


Jan 2015


Elle Magazine

May 2014

Press: Elle Magazine

Who Weekly

April 2014

Press: Ok

The Age - Good Weekend

March 2014

Press: Good Weekend

Home Beautiful

March 2014

Kleins - Home Beautiful March 2014

Broadsheet - Beauty

Summer 2014

Press - Broadsheet Summer 14

RUSSH #55 - Beauty 

December 2013

Press - RUSSH #55

RUSSH Online - Beauty

September 2013

Russh Online

Harper's Bazaar - Beauty

September 2013

Harper's Bazaar September 2013

The Age - Sunday Life: Beauty Beat

August 2013press-the-age-sunday-life-0813.jpg

SMH Magazine 

August 2013Kleins Perfumery - Press

Herald Sun - Sunday Style 

July 2013Kleins Perfumery - Press

The Age - Good Weekend 

July 2013Kleins Perfumery - Press

The Age - M Magazine

June 2013Kleins Perfumery - Press

Ocean Magazine

June 2013Ocean Magazine

Primped. The Go-To for How-To Beauty 

November 2012

Primped Press

Bag Full of Notions Blog

August 2012

Bag Full of Notions Press

Fashionista's Guide to Shopping in Melbourne

2012Fashionista's Guide To Shopping in Melbourne 2013 Press

The Great Life

Scents and Style

Great Dane Press

Lou Lou Loves Blog

Melbourne versus Sydney

Lou Lou Loves Blog

In Between Spaces Blog

Melbourne + Eating + Reconnecting with Old Friends

In Spaces Between Blog

The Age Melbourne Magazine

The Gift Guide 2011

the age melbourne magazine gift guide 2011

Mr Jason Grant Blog

Kleins Perfumery October 2011


Daily Addict

Scent of a Lady- Fragrance with fervour


The Sunday Age M Magazine 

Savvy Shopper

The Sunday Age M Magazine

Esprit Magazine

New Scent from Juliette Has A Gun


Red Magazine March 2011

Red Magazine March 2011

Vintage Market Place Blog

Not a Perfume

vintage market place blog about kleins perfumery

The Sunday Age

L'Air in there


The Age

Spray the perfume that isn't


Instyle Magazine Online

Style Finder



The Age(Melbourne) Magazine

100 Gifts Under $100


Broadsheet Online Magazine



The Sunday Age, M Magazinekleins_press_04.jpg

The Experience

"I've left here plenty of times adorned with with sample scents without having to spend a cent, so there's no pressure to buy. It's great for gifts and an improved experience if you engage the staff to help you find the ultimate product."

The Verdict

"Thanks to its staff and cutesy appeal, Kleins Perfumery beats the department store experience hands down."

The Age Melbourne Magazine

Top 5 Perfumeries

Kleins Press AGE MAG MELB 1

Famous Magazine

While Tom's away Katie makes him pay

Kleins Press Famous 1

The Sunday Age, M Magazine 

Scent and the city

What is the scent of Melbourne? "It would be a potpourri", says Andrea Birnie, owner of the shrine to scent, Klein's Perfumery. "It would have a strong note of leather because we're bookish and perhaps for the footy", she says, warming to the subject, "bitumen for the suburbs, a hint of sea breeze and a strong base note of coffee. It would include the faint fragrance of trees and shrubbery, perhaps a little garlic, burnt rubber and definitely black ink– because we all love to wear black."

Press - M Mag

Inside Out 

Free Shopping Secrets Book


Instyle Magazine

Beauty Talk

"Kleins Perfumery, it’s magnetic appeal lies somewhere between that of Willy Wonka’s chocolate factory and Harry Potters Wand Shop. One of the most satisfying refreshments you'll find along this funcky Melbourne cafe strip. Kleins is a sensual paradise. Every niche is filled with enticing stock… powder puffs, fragrant linen sachets, scented candles, pretty toiletry bags. The former Fitzroy barber's shop reopened its doors in 1995, having swapped razors and shaving creams for an aroma shopper's therapy of 60 product lines".

Press - Instyle

Yen Magazine

Press - Yen Mag

NW Magazine

Girls Guide to Beauty


Financial Review

Don't expect less than the unexpected

"Whether in Sydney, Rome or Milan, there's a sneaking sameness to stores that bores even the most dedicated shopper. The secret to retaining the thrill of the chase is in seeking out small, high-quality retail outlets often run by the dedicated owners. Only then will you find goods that delight with their originality, handcraftmanship, or impossible-to-find-but-I-did factor."

"Kleins Perfumery. Something of an institution, with its wall-to-wall array of niche, luxury beauty products. Try Chemical Bonding or Balmy Days and Sunday fragrances from Ineke or the scent of carnation with the Malmaison fragrance from Floris. Andrea Birnie, the owner for 14 years, prides herself on premium goods and service."


Epica, Japan

Feature on Brunswick Street, Fitzroy

Press - Epica

Vogue Australia

Vogue Beauty

The chic of navy blue, the panache of a cream silk blouse, the subtle sex appeal of seamed stockings, Mais oui, that faded Parisian elegance is captured in Brunswick Street, Fitzroy, in a charming beauty boudoir, Kleins Perfumery. The former barber shop stocks hundreds of essential and fragrant oils, single note fragrances and the odd French brand that you feel you've discovered all for yourself, shelved in studied carelessness between a strip of Florence Broadhurst wallpaper and a quirky quote from Dolly Parton. Legendary brands include Burt's Bees, Acca Kappa, Aesop, Lothanique, Amelie & Melanie and Tinderbox skincare. The founder, former florist Andrea Birnie, welcomes visitors with the warmth of an old friend.

Press - Vogue

Harpers Bazaar

Shop Til You Drop Shopping Guide


Vogue Living



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